NEW! London - Retail and Brand Development Manager (CDI-F/H)

We are looking to appoint a Retail and Brand Development Manager in London to lead our UK market entry. It is a key role that will involve managing the opening of our flagship store, supporting the launch of our English language website and making sure that we effectively communicate everything that is special about Aromazone to UK customers. 

It’s a unique opportunity for a talented, energetic person who is passionate about beauty and wellness, loves retail (with all that that means) and wants to get in on the ground floor of what promises to be the most successful and disruptive brand entry to the UK beauty market for many years.

Key Responsibilities

1.      Retail Development : 

• Lead the opening of our first store : coordinate all the actions necessary to create a highly successful first flagship store opening and build a fabulous team through great recruitment and training.

• Expand our future store network by identifying and developing new potential outlets across London and the UK  (to include shops, corners in department stores, and pop-ups)

• Manage store performance by using kpis to identify areas of opportunity and motivate store teams to meet and exceed targets

• Create a special, addictive store customer experience that educates our customers about Aromazone’s unique take on clean, natural beauty, even as they have fun in our stores.

2.      Brand Management :

• Brand Strategy Development : Develop and effectively execute the brand’s communication strategy in the competitive UK market

• Content Creation and Marketing Campaigns : Work with the Aromazone marketing teams to develop on- and offline campaigns and visual content. This will include managing brand events, partnering with influencers and creating support tools for the stores.

• Alignment between Retail and Brand activities:  Ensure that how the brand shows up in our stores is fully the store consistent with marketing campaigns

3.      Relationship and Partnership Management

• Work with Landlords of key commercial spaces in London to find excellent spaces that will work for the brand (including working through commercial agreements and the management of contractual terms.)

• Partner with creative agencies and designers to ensure that our stores look fantastic and tell the story of Aromazone in a way that is understandable in the UK market.

4.      Market Analysis and Trend Tracking

• Analyse UK consumer trends and retail market developments, make and execute recommendations to improve performance based on these insights.

• Be close to interesting competitor activities, learn from these and propose winning strategies for Aromazone.

The successful candidate will :

• Be a highly accountable, inspiring leader who gets things done

• Most likely be a graduate (or equivalent) with a minimum of 10 years of retail and brand management, ideally in an international brand

• Have a deep understanding of the UK market and consumer behavior 

• Have the professional gravitas to make the case for the UK market at Board level and to hold their own with high performing leaders in other disciplines 

• Be able to demonstrate strategic thinking skills and develop longer term strategies for the brand

• Have strong analytical skills and able to translate complex data into practical actions to enable Aromazone to succeed

• Fluent in French

• Be passionate about beauty and wellness, with a commitment to sustainable business