Communications & Strategic Development Manager

Role Overview:

Reporting to the Strategic Business Development Director and working closely with the Founder, you will implement and pilot Golden Mama’s strategic vision across two key areas:

• Agency Communications, including the 10-Year Anniversary activation

• Strategic Business Development support

This hands-on, high-impact role demands both creative storytelling and business acumen to drive the agency forward.

Key Responsibilities:

Market & Competitive Intelligence (Cross-Functional)

• Continuously monitor evolving market trends, cultural shifts, and the luxury landscape to inform and nourish both Communications and Business Development strategies.

• Conduct thorough competitive and sector intelligence to anticipate changes and proactively adapt brand influence and business growth initiatives.

• Stay abreast of emerging markets, competitor activities, and client needs to proactively suggest strategic pivots or opportunities.

Communications & Anniversary

• Lead and coordinate the agency’s 10-year anniversary communications and storytelling, reflecting Golden Mama’s identity and values.

• Develop and execute 360° communication initiatives that drive engagement, desirability, and notoriety of the agency, encouraging innovative and out-of-the-box thinking.

• Coordinate with internal and external partners including PR, media, influence, key opinion leaders (KOLs), talents, content creators, production partners, and the integrated design studio to execute communication rollouts.

• Adapt and deploy the social media calendar aligned with the agency’s brand DNA, ensuring content relevance, format optimization, and KPI tracking.

• Anticipate and adapt to social media evolutions such as content trends and algorithm changes.

• Imagine and deploy events to create a high-end image for Golden Mama, developing an annual event calendar focused on awareness, visibility, and revenue generation.

• Support the development and execution of digital activations and client-facing events aligned with business growth goals.

• Manage and optimize communications budgets, monitor results, and provide performance analysis and strategic recommendations.

• Identify, establish, and nurture relationships with premium external partners (luxury media, sector influencers, creative talents).

• Structure partnerships and animate press relations (press kits, exclusive invitations).

• Imagine and deploy influence and social media mechanisms aligned with brand strategy.

• Analyze campaign outcomes and produce detailed reports with insights and next-step recommendations.

Strategic Business Development

• In close collaboration with the Strategic Business Development Director and Founder, translate business development strategy into concrete, structured actions: market research, CRM tool pipeline tracking, and prospecting.

• Contribute to identifying new business and partnership opportunities through sector intelligence and market monitoring.

• Assist in shaping high-level strategic presentations and proposals.

• Support the definition and execution of the commercial calendar, ensuring alignment with the agency’s overall business objectives.

• Build and maintain a master business development calendar relevant across key markets: EMEA, USA, and Asia, coordinating timing and priorities globally.

• Manage performance and growth from a business development perspective, ensuring content supports and assists the Director in lead generation and client/prospect presentations.

• Ensure structured and consistent communication implementation supporting business development goals.

• Identify and develop relationships to amplify business opportunities and visibility.

• Track and Monitor business development budgets

• Track and analyze key business development KPIs and provide regular reports and insights to leadership.

• Collaborate cross-functionally to ensure business development initiatives are effectively supported and fully aligned with the agency’s brand and values.

Profile We’re Looking For:

• 4–7 years in communications, brand strategy, or business development within luxury, fashion, design, or culture.

• Master’s degree (Bac+5) from a top business school or Sciences Po.

• At least 3–5 years of experience in a similar position.

• Fluent in English

• Excellent writing skills in French and English.

• Strong sense of aesthetics design culture.

• Culturally savvy with an excellent sense of luxury codes.

• Very good knowledge of social media platforms (formats, algorithms, etc.).

• Proficient in Adobe Creative Suite and Microsoft Office.

• Strong interpersonal skills and curious

• Excellent organizational skills and rigor.

• Ability to work collaboratively and with a positive, team-oriented attitude.

• Hands-on and strategic thinker capable of managing complexity and delivering results.

• Strong storytelling skills; comfortable managing multi-projects and multiple stakeholders.

• Proactive, collaborative, and adaptable.

Join Us

If you’re a hands-on strategist passionate about luxury and culture, ready for a high-impact, evolving role, send your CV, cover letter, and portfolio links.

Help craft the future of Golden Mama.

What We Offer

Salary: €36K – €39K gross annually (depending on experience)

Contract: Forfait 39h/week

Remote work: 2 days/month

Perks:

-       €50 net monthly cultural voucher (usable for museums, books, cinema, theatre, etc.)

-       Tickets Restaurants (€9/day)

-       Mutuelle 50%

-       Navigo 50% ou Mobilités Douces