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Product Marketing Manager

  • Mérignac, 33700

  • CDI

  • 04/07/2025

Description

Job Opportunity at Oncrawl !

As Product Marketing Manager, your mission is to help our sales team win more — with sharper messaging, better tools, and customer insights that resonate. You’ll take ownership of go-to-market strategy, enable the Sales team with impactful resources, and ensure our product positioning is clear, competitive, and effective across touchpoints.

Why Join Oncrawl?

  • Join a fast-growing SaaS company recognized in the SEO and data analytics space.

  • Work on an exciting product with a passionate, collaborative team.

  • Help shape the future of Oncrawl’s market strategy and growth.

  • Great flexibility (remote-friendly), strong values, and a dynamic team culture.

Mission

1. Sales Enablement

  • Build and maintain pitch decks, battlecards, one-pagers, comparison sheets, and objection-handling content.

  • Enable the sales team through playbooks, internal briefings, and win/loss insight sessions.

  • Gather regular feedback from Sales and improve resources accordingly.

  • Align closely with Sales leadership to understand evolving needs and field realities.

  • Train and support the sales team to improve win rates and shorten sales cycles.

2. Messaging & Positioning

  • Craft differentiated messaging tailored to personas and segments.

  • Turn complex product features into compelling customer-facing value.

  • Ensure consistency across all touchpoints: website, content, sales materials.

3. Go-To-Market Execution

  • Own and orchestrate product launches: strategy, cross-functional coordination, messaging rollout, internal alignment.

  • Ensure new features are understood, adopted, and leveraged in the sales cycle.

  • Define success metrics and report on GTM performance.

4. Market & Buyer Insights

  • Conduct market research and analysis to understand customer needs, industry trends, and competitor positioning.

  • Help refine personas and map buyer journeys based on real conversations.

  • Feed learnings back into product positioning and sales strategy.

  • Partner closely with Product to influence roadmap priorities, user research, feature adoption, and release processes.

5. Growth & Product-Market Fit

  • Analyze product-market fit signals and identify opportunities to improve adoption, retention, and market penetration.

  • Partner with stakeholders to evolve packaging and messaging for growth.

  • Keep an eye on churn drivers and leverage insights to fuel strategic decisions.

Profil

  • Have 5–9 years of experience in product marketing, content marketing, or sales enablement (ideally in a B2B SaaS/tech company).

  • Strong knowledge of go-to-market strategy, positioning, and sales enablement best practices.

  • Can translate technical features into customer-facing stories with business value.

  • A strategic thinker with a hands-on mindset and a strong business sense.

  • Excellent written and verbal communication skills in English (French is a plus).