Marketing & Communications Specialist M/F

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As Marketing & Communications Specialist (UAE), you will be responsible for deploying SKEMA’s global brand and communication strategy within the UAE and the broader GCC environment.

You will play a key role in strengthening SKEMA’s visibility, attractiveness, and reputation in the region, while ensuring strong alignment with the Global Brand & Communications Department.

You will act as the primary local communication partner for the Dubai campus.

Brand & Corporate Communication

• Adapt and implement SKEMA’s global brand strategy in the UAE market.

• Ensure strict compliance with brand guidelines and institutional positioning.

• Create and localize high-quality content across channels (website, social media, newsletters, print materials, CRM, video).

• Support internal communication initiatives at campus level.

Marketing & Student Recruitment Support

• Execute local marketing campaigns in coordination with global teams.

• Adapt messaging to regional audiences (prospective students, families, corporate partners, government stakeholders).

• Contribute to campaign performance tracking and optimization.

Social Media & Digital Engagement

• Manage and grow local social media presence.

• Develop engaging, culturally relevant content tailored to the UAE/GCC audience.

• Deploy global campaigns locally and report on engagement and performance.

Media Relations & Ecosystem Visibility

• Build and maintain relationships with UAE-based media (education, business, innovation).

• Draft press releases and coordinate interviews and media opportunities.

• Promote SKEMA’s academic excellence and expertise within the regional ecosystem.

Events & Community Engagement

• Support the organization and promotion of local events (Open Days, recruitment fairs, conferences, corporate events,…).

• Ensure strong visibility before, during, and after events.

• Work closely with Admissions, Academic teams, and corporate stakeholders in Dubai.

Reporting & Coordination

• Provide regular KPI reporting to global teams.

• Share market insights and trends specific to the UAE and GCC region.

• Participate in regular coordination meetings with SKEMA’s Global Brand & Communications Department.

Your strengths and little extras

• Master’s degree in Marketing, Communication, or a related field.

• 2–5 years of experience in marketing and/or communication roles.

• Experience in the UAE or GCC market strongly preferred.

• Excellent written and verbal communication skills in English.

• Knowledge of Arabic is highly appreciated and considered a strong asset.

• Solid understanding of digital marketing, social media, and performance tracking.

• Experience in event coordination and stakeholder engagement is a plus.

• Experience in higher education or professional services is advantageous.

Your Skills & Mindset

• Highly organized, proactive, and adaptable.

• Strong project management and multitasking capabilities.

• Ability to work autonomously while collaborating with international teams.

• Cultural sensitivity and strong understanding of the Middle Eastern business environment.

• Strong interpersonal skills and stakeholder management abilities.

• Results-oriented with attention to detail.

At SKEMA, diversity and international openness are at the heart of who we are. We welcome candidates who are eager to make an impact and help shape the future of global education in the UAE.

#WeAreSKEMA
Join us !