Marketing and Communications Officer M/F
Raleigh, 27606
CDI
16/10/2025
Description
Join a Global Leader in Business Education
SKEMA Business School is located in Raleigh, NC and is a world-renowned institution with triple accreditation from EQUIS, AACSB, and AMBA. With over 10,000 students worldwide and 10 campuses across the globe including France, China, Brazil, South Africa, the UAE, and the USA. —SKEMA delivers programs from undergraduate, graduate to Executive Education that equip students to thrive in the global knowledge economy. We are driven by multiculturalism, humanism, academic excellence, and a commitment to innovation.
SKEMA offers a vibrant and international work environment, ideal for individuals who are passionate about education and eager to contribute to shaping future global business leaders. If that sounds like you, we invite you to apply!
Missions
Let's talk about your future role!
Social Media & Digital Content Strategy
Manage and grow SKEMA USA’s presence on platforms including LinkedIn and Instagram
Create and implement a content calendar that aligns with recruitment cycles, events, and news
Design engaging, multimedia content (images, videos, stories, testimonials)
Track performance and adjust strategies based on engagement analytics and audience trends
Email Marketing & CRM Campaigns
Create and manage digital marketing campaigns using CRM tools (e.g., Salesforce, HubSpot, Mailchimp, or equivalent)
Segment and target audiences effectively for program promotions, event invitations, and student engagement
Monitor campaign performance, analyze metrics, and report on lead generation and nurturing effectiveness
Visual & Print Communication
Design and produce brochures, flyers, signage, and event branding materials
Uphold SKEMA’s visual identity and editorial standards across all media
Collaborate with internal teams and French headquarters to ensure messaging alignment
Website & SEO Management
Maintain and update the Raleigh campus section of SKEMA’s website
Coordinate with global digital teams on UX, SEO optimization, and localization
Ensure content is relevant, accurate, and conversion-focused
Digital Advertising & Lead Generation
Assist in planning and executing paid ad campaigns (e.g., Google Ads, social media ads)
Track performance and adjust targeting and creative elements based on insights
Collaborate with agencies or consultants to enhance reach and impact
Events & Internal Communication
Support visibility and communication needs for open houses, student events, and VIP visits
Document events through photography or short video clips for content repurposing
Profil
Your strengths and little extras
Marketing and CRM Experience: 2–5 years of experience in digital marketing, communications, or CRM systems
Tech-Savvy: Skilled in using email marketing tools (Mailchimp, Pardot, HubSpot, etc.), social media platforms, website CMS (WordPress/Drupal), and design tools (Canva, Adobe Suite)
Creative + Analytical: Strong visual eye and ability to interpret data to improve campaign effectiveness (Canva, InDesign)
Project Management: Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously
Cross-Cultural Fluency: Comfort working in a multicultural, international setting
Language: Excellent written and verbal communication skills in English; French proficiency is a plus
Why Join SKEMA?
Be part of a purpose-driven, international academic institution shaping the next generation of global leaders
Take ownership of high-impact marketing and communications projects with global visibility
Collaborate with diverse, dynamic teams across France, the U.S., and beyond
Interested in this position? Take action by sending us your CV — let’s meet!
SKEMA is committed to reviewing every application with the same care, regardless of gender, sexual orientation, age, culture, or disability.
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