RYO Product Manager

As RYO Product Manager, you’ll drive strategy, pricing, product portfolio, and promotion — working cross-functionally with teams across Sales, R&D, Operations, and more. From concept to launch, your mission will be to align our capabilities with market needs. This role is ideal for a business-driven professional with a sharp strategic mindset, strong analytical skills, and a passion for creating impact through data and customer insight.

The position is ideally based at our site in Saint-Girons, France. However, other locations may be considered with regular on-site presence.

Main Responsiblities

• Maximize sales revenue, market share, and profit margins for the product line.

• Lead the multi-generation product planning and coordinate implementation of associated action plans.

• Define and deliver a clear product vision and roadmap.

• Develop pricing strategies and guidelines for both new and existing products.

• Build and manage the brand identity, reputation, and communication strategy.

• Oversee the entire product development cycle — from concept through design, engineering, manufacturability, and launch.

• Ensure product and service quality meets or exceeds customer and market expectations.

• Monitor and optimize production capacity to meet the needs of target segments and geographies.

• Report on product line performance, risks, opportunities, and strategic progress using clear dashboards.

• Identify unmet customer needs, market challenges, and key pain points.

• Analyze the competitive landscape, including pricing, features, performance, applications, and innovation, to inform strategic decisions.

• Track and interpret market trends, drivers, and regulatory changes impacting the segment.

• Maintain and grow a reliable partner and supplier network to support market delivery.

• Collaborate with internal stakeholders to define and execute product line strategies effectively.

• Bachelor’s degree in Engineering, Business Administration, or related field; a specialization in Marketing is a plus

• Minimum of 5 years’ experience in Product Marketing, preferably within the Tobacco Industry or with a materials supplier to the Tobacco Industry

• Fluency in spoken and written English

• Proficiency in French is required

• Excellent communication skills

• Proven ability to lead projects and cross-functional teams

• Strong analytical skills; data-driven decision maker

• Strategic mindset with an entrepreneurial and innovative spirit

• Experience in managing partnerships and strategic alliances

• Self-motivated and autonomous

• Passionate about collaborating with partners to solve their specific challenges, while prioritizing customer trust and experience

What we offer

Step into a pivotal role where you'll help shape the future of a key product line, lead cross-functional initiatives, and engage with global markets.

• A strategic, high-impact role at the heart of product and business development

• Cross-functional collaboration in an international and innovative environment

• Opportunities for international career development and mobility

• Attractive compensation package with benefits

👉 Apply now and take the lead in shaping a product strategy with global impact
📅 We encourage you to apply by end of September, 2025.