Your Key Responsibilities:

As an SEO Project Manager, you will be the cornerstone of the client relationship, ensuring every project is seamlessly managed from onboarding to offboarding. Passionate about being on-brand, you excel at crafting copy that not only resonates with the target audience through the right tone of voice but also drives sales and boosts visibility. Your focus is on delivering impactful content strategies that achieve measurable success. Your main duties will include:

Client Management and Relationship Building:

Act as the primary point of contact for clients throughout the project lifecycle.
Organize and lead key phases: onboarding, kick-off meetings, regular progress reviews, and project closure.
Define strategies tailored to client objectives and oversee their execution.
Build trust with clients by delivering high-quality results, clear communication, and strategic recommendations.

SEO and Marketplace Optimization:

Conduct SEO audits and develop strategies to maximize product visibility on Amazon and other marketplaces.
Craft compelling marketing arguments for product listings, leveraging a data-driven approach.
Manage A/B testing to evaluate the effectiveness of titles and descriptions.
Perform competitive analysis to identify trends, opportunities, and threats in the marketplace landscape.

Content Coordination and Production:

Delegate content creation tasks (e.g., product listings, translations, enhanced content) to copywriters and translators.
Master the art of briefing by providing precise and actionable instructions to copy teams, ensuring deliverables align with the client’s strategy.
Review and validate all content to maintain high quality standards before delivery.

Innovation and Strategic Oversight:

Stay updated on marketplace algorithms, trends, and optimization tools.
Leverage AI tools to automate or enhance tasks such as keyword research, content creation, and data analysis.
Identify opportunities for clients to expand their presence on other marketplaces and propose tailored strategies.

Reporting and Presentations:

Use Excel to organize catalog, deliver copy and analyze performance data (e.g., sales, traffic, rankings) and create dashboards.
Prepare impactful presentations on PowerPoint to deliver insights and strategic recommendations to clients.
Provide actionable suggestions based on performance metrics and project outcomes.