Social Media Manager

The Role

We are looking for a creative, data-driven Social Media Manager to own and grow SportPursuit's presence across all major social platforms. You will be the voice of the brand online - crafting compelling content, nurturing our community, and turning followers into loyal members. This is a hands-on role that combines creative storytelling with sharp commercial thinking.

The choice is yours: you can be based in Montpellier! You will work in close collaboration with our Marketing and Trading teams. You will play a key role in aligning social strategy across both SportPursuit and Private Sport Shop brands where relevant. 

Key Responsibilities

Content Creation & Channel Management

• Plan, create, and publish high-quality and engaging content across Instagram, TikTok, YouTube, Facebook, Linkedin, Strava etc tailored to each platform's format and audience.

• Develop thumb-stopping short-form video content (Reels, TikToks, YouTube Shorts) that showcases our deals, brand partners, and sporting lifestyle.

• Manage the social content calendar, ensuring consistent posting cadence and alignment with campaign and trading priorities.

• Source, brief, and collaborate with freelance content creators, photographers, and videographers when required.

• Write compelling copy, captions, and calls-to-action that reflect the SportPursuit tone of voice.

• Leverage AI content tools (e.g. generative image platforms, AI video editors, copywriting assistants) to scale content output and experiment with new creative formats, while maintaining brand quality and authenticity.

Strategy & Brand Alignment

• Develop and own the social media strategy, rooted in SportPursuit's brand values: accessibility, passion for sport, and outstanding value.

• Ensure all content aligns with the marketing strategy to support member acquisition, deal engagement, and retention, while demonstrating the ability to identify and leverage content that truly drives engagement within our sport community. 

• Collaborate with the Head of Marketing to integrate social into broader campaigns, product launches, and seasonal moments (e.g. Tour de France, ski season, summer running events).

• Stay ahead of platform trends, algorithm changes, and competitor activity, proactively identifying opportunities to grow reach and engagement.

Performance & KPIs

• Own and report against key social KPIs including organic reach, follower growth, engagement rate, video views, link-in-bio click-through, and community sentiment.

• Produce regular performance reports with actionable insights, presenting findings to the Marketing team and senior stakeholders.

• Conduct A/B testing on content formats, posting times, and messaging to continuously optimise performance.

• Work closely with the Performance Marketing team to develop and execute a paid boosting strategy - identifying top-performing organic content and briefing boosted post activity across Meta, TikTok, and YouTube to maximise reach and ROI.

• Collaborate with the Performance Marketing team on audience targeting, creative testing, and budget allocation for boosted content, feeding organic insights into paid campaign planning.

Community & Partnerships

• Monitor and actively engage with our community - responding to comments, DMs, and mentions in a timely and on-brand manner.

• Identify, negotiate, manage, and coordinate activations and manage relationships with micro- and macro-influencers and brand ambassadors within the sport and outdoor space.

• Support brand partnership activity with our supplier network, coordinating co-created content and giveaway campaigns.

• Represent the SportPursuit community internally, feeding audience insights back to Trading, Brand, and Product teams.

Requirements

Essential

• 2–4 years of hands-on social media experience, ideally within a sport, outdoor or fitness

• Proven track record of growing social accounts and hitting measurable KPIs (reach, engagement, follower growth).

• Expert working knowledge of Instagram, TikTok, and YouTube - including Reels, Stories, Shorts, and live features.

• Strong images and video creation and editing skills, with confidence in tools such as Photoshop/Illustrator, CapCut, Adobe Premiere Rush, or similar.

• Excellent written communication and copywriting skills in English; confident writing in a brand voice.

• Practical experience using AI tools to support content creation - whether for copywriting, image generation, video editing, or ideation - and a curiosity to keep up with this fast-moving space.

• Working knowledge of paid social boosting - understanding how organic content feeds into performance marketing and experience collaborating with a Paid or Performance Marketing team.

• Analytical mindset - comfortable with native platform analytics and able to translate data into clear actions.

• Highly organised with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• A genuine passion for sport and an understanding of sporting culture.

Desirable

• Experience working for or with an off-price, flash-sale, or e-commerce retailer - understanding the urgency-led commercial model is a significant advantage.

• French language skills or experience working cross-culturally with French-speaking teams.

• Experience managing influencer programmes and creator partnerships.

• Familiarity with social scheduling tools (e.g. Sprout Social, Later, Hootsuite) and social listening platforms.

• Photography / Video skills or experience directing on-location content shoots.

• Knowledge of additional platforms such as Strava for niche sporting communities.

Contract :

Employment Type: Permanent contract (CDI)
Start Date: As soon as possible
Salary: To be determined based on profile and experience
Location: Position based in Vendargues, near Montpellier, France (34)