UK Marketing & Communication Manager

What we are looking for? ✏️

To support the development and delivery of our UK events, we are seeking a highly motivated sports marketing and communications professional, ideally with previous knowledge of the running industry, to join our passionate team in Manchester.

Your mission 👇

The role of the Marketing & Communication Manager is to develop loyalty with our athletes, fans and supporters, to tell the story of our events and to raise the profile of our extraordinary running community, partners and the UTMB World Series.

Under the guidance of the Event Director, you will create, manage and deliver the marketing and communication strategies for our UK based events in Snowdonia and Cornwall. You will use your marketing knowledge and skills to deliver engaging campaigns, generate excitement and get more people running with us across the UK.

Your communication experience will build interpersonal relationships amongst all of our stakeholders, keeping our customers informed, connected and satisfied. You will ensure the UTMB Group vision, values and brand identity are communicated clearly.

Responsibilities for the role include:

Marketing

• Create, refine and deliver the overall UK marketing strategy for our events with support from global UTMB Marketing staff

• Develop and implement inclusive marketing campaigns to represent our audience and also create new participants, engage fans, and generate event purchases

• Identify and maximise marketing opportunities to engage sponsors and increase the number of commercial exhibitors and brands attending events

• Raise the profile of our events locally, nationally and internationally within the running, outdoor sports, and tourism and leisure sectors

• Apply the UTMB World Series playbooks to ensure seamless branding across all event media, publications, venues and materials

• Survey participants to gain insight into their motivations and behaviours, and how to market future events and opportunities to a diverse range of groups

• Monitor campaign effectiveness to recommend opportunities for improvement

• Update and maintain event details on external listings, websites and accounts

• Manage social media accounts and event websites with up-to-date content

• Liaise with World Series partners to deliver their activations on events

• Produce post-event analysis and reports to share with stakeholders

Communications, Media and Public Relations

• Create, refine and deliver the overall UK communications strategy for our events with support from global UTMB Communications staff.

• Build awareness and credibility of our events with new and existing audiences by liaising with media agencies and public relations professionals.

• Create strong relationships with regional media to promote the benefits and opportunities of events for local communities and businesses.

• Build relationships with a diverse range of trail running athletes, influencers and underrepresented groups to create valuable connections and gain insight.

• Oversee customer enquiries and administration with support from the global Athlete Services team.

• Develop media distribution plans for UK events and manage all media enquiries.

• Create engaging content for e-newsletters, social media and press releases.

• Manage our internal event media team including photo and video freelancers.

• Manage accredited media at events and host media related activities.

• Plan and coordinate prize-giving ceremonies, hospitality functions etc.

Work location 📍

The role is based at our UK office in Altrincham, Manchester, Monday to Friday

Depending on the candidate’s experience, there is the opportunity to work remotely for up to three days per week. Site visits and travel may be required as part of the role

Essential skills and experience 📝

• 5+ years’ experience of achieving success within the sports marketing industry

• Previous examples of creating marketing and communication strategies

• Convincing communicator able to represent UTMB to a range of audiences

• Excellent time management skills and the ability to prioritise work and projects

• Knowledge of CRM systems, marketing platforms and social media accounts

• Strong attention to detail, applying brand identity and robust proofing skills

• Ability to form effective relationships and work well in a team environment

• Skilled in the production of documents, briefings, reports and presentations

• Fluent in spoken and written English language

Desirable skills and experience

• Experience of marketing mass participant events, in particular trail running

• Knowledge of hosting outdoor events and working with elite athletes

• Skilled in spoken and written Welsh language

• Full, clean, UK driving licence

What do we offer? ⭐

£35,000 - £37,000 dependent on experience

Company pension plus 25 days holiday per year in addition to bank holidays

International travel opportunities to experience other UTMB World Series events

A passionate and fast-growing company in an exciting outdoor sports sector

UTMB World Series commercial partner discounts and offers

Recruitment Process 🎯

At UTMB Group, we value your time and commitment. Our process is simple:

• Interview with Morgane (HR Manager) via video call (45 minutes): an opportunity for you to discover our company and ensure there's a good match between your expectations and the opportunity we’re offering

• Interview with Hayden (UK Event Director) in our offices (Manchester) or via video call (1 hour): a deeper dive into your background, focusing on both your technical skills and the human fit

• Final interview with Jules (International Event Manager) and Coralie (Head of Brand and Content) via video call (1 hour): they’ll introduce you to the daily life of the International/UK Marcoms business unit and its current challenges, helping you picture yourself within the team.

Welcome!